Ars Technica: “When Brit-rock veterans Radiohead decided to self-publish their next album online, it was a bucket of ice-cold water over the heads of EMI, Sony BMG, Warner Music, and all the rest of the old-school industry elephants. It was also the starting shot for other artists to do the same, inspired by a respected band’s first leap of faith into a brave new world.

It’s already a trans-Atlantic phenomenon. Trent Reznor of Cleveland-based Nine Inch Nails is calling his band a ‘free agent, free of any recording contract with any label,’ and envisions a more intimate relationship with his audience as a result.”