Red Sweater Blog: “How am I going to reward users for their enthusiasm? By releasing updates. With fixes. And features. And stuff. It’s been four days since the acquisition, and I’m happy to announce the immediate availability of MarsEdit 1.1.3, a free update for all registered users.”
It’s amazing that something this simple can build so much goodwill and confidence so quickly. A lesson for all software developers: under commit, over deliver