6 Minutes of Marketing Hell

The Cingular CEO took 6 minutes out of the Macworld keynote to ramble about AT&T, Cingular and partnerships. It was the perfect example of how *not* to do a keynote speech with Steve. They guy came out with 4″x6″ cards for crying out loud.

If you watch the iPhone part of the keynote, it starts at 1:08:00. Watch it and cringe.