How Do Blogs Help Your Company?. Someone asked me how blogs help companies, and I've been giving it some thought. My first response is that it makes me better at my job, and it connects me with others that care about the same things I do…. [John Porcaro: mktg@msft

I really like this post.  Its as thoughtful as it is insightful.  Its a question that I have been pondering for some time now.  Could it be that it puts a human face on corporations?  This works internally as well as externally because it creates a kind of interaction that is simply not possible over the phone, in email, or IM.  Scoble was right all along. (Not that I ever doubted him.)

[Scott Young's Radio Weblog]