AI Marketing Engagement Study
I spend a few hours with your team, study how you market today, and give you the two or three AI changes that will make the biggest difference, with a price for each if you want my help getting it done.
$1,000 · A few hours on site · Results in about two weeks
I’ve done projects at STE where I connected AI tools, our customer engagement platform, monday.com and Notion so a small marketing team could get ads from idea to published post with a person checking each one. Engagement kept climbing for months after.
Most small businesses don’t need a system that big. They need someone to look at what they’re doing now, watch how the work really gets done, and tell them honestly which few changes are worth making. That’s what this study is.
How it works
A kickoff call
About an hour to learn who does your marketing, what’s working, what’s eating their time, and what you want more of. Afterward you send me links and access to what you already use. By the end of the call, we agree on the one result you most want from the study.
One to three hours on site
I sit with the people who do the work and watch how your posts, emails, ads and follow-up actually get made. Most of what I find comes from this visit.
Research behind the scenes
I review your channels and results, test tools against your real content, and price out the options so you aren’t guessing.
Your results doc
A short written plan with the top two or three things you should do, why they matter, and what each will take. No jargon, and the most important change is at the top.
Then it’s your call
For each recommendation, the doc includes my price for three ways to get it done:
- Assist: your team does the work and I advise along the way.
- Coordinate: I manage the project and the vendors so your team doesn’t have to.
- Do it for you: I build it or run it myself.
Or take the plan and do it on your own. The study is yours either way.
Is it a fit?
It’s a good fit if one or two people handle your marketing alongside other jobs, you’ve wondered whether AI could help but haven’t had time to sort through the options, and you’d rather have a short, specific plan than a pitch. I know broadband, telecom and field-service companies especially well, after years at STE, Lumen, Brightspeed and Complete Communications, but the study works for most small businesses and nonprofits.
It’s probably not a fit if you need a full rollout across a large company. I’m happy to talk about that separately.
The details
- Price: $1,000, paid when we start.
- Timing: about two weeks from the kickoff call to your results doc.
- Your time: the kickoff call, one to three hours with me on site, and sending me access to what you already have (website, social accounts, recent emails and ads).
- Where: on-site visits are easiest around Springfield, Missouri. If you’re farther away, we’ll work out travel or do the visit by video.
