Link: The great Apple advertising experiment « Observatory

Worth read for sure. Bonus for the SW:TFA reference…

Recently, Apple hired Tor Myhren as VP of Marketing Communications.

He comes from Grey, where he was the global chief creative officer and president of the NY office.

To borrow some new Star Wars terminology, he’s a big deal in advertising.

via The great Apple advertising experiment « Observatory.

Published by warwick

I manage a team of professional technical consultants for a Fortune 100 company. I like clever uses of technology whether it's in a data center or the kitchen of my house.

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