Branding

From here to there and back: “I had heard stories of the crowds in the Coach store over the weekend. I didn’t go in, but I glanced in the window – the store was packed, huge lines. Not sure just what sorts of discounts and prices were going on in there, but I’m not sure it matters. The Coach bag is emblematic of class, a badge of honor for the bourgeoisie. People here would stand in line for hours at the thought of scoring a deal on this label.

It is, after all, all about the labels. You’re no one if you aren’t wearing/driving/carrying a brand that identifies you.”

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Author: warwick

I'm a network architect in Springfield, MO. I like clever uses of technology whether it's in a data center or the kitchen of my house.