Sean Gallagher says:

After following the drama of personalities that is the debate over weblog syndication strategies old and new (RSS 2.0 vs. RSS 1.0 vs. Atom/Pie/Echo/Whatever the hell they've decided to call it this week), I've decided that it's time for someone to launch a truly open and unfettered syndication standard. I've decided to call my, oops, our new effort in openness and semantic web goodness RASH (Really Awful Syndication, with Hypertext).

The great part about RASH will be that you can get a RASH feed without even subscribing to it. All you have to do is visit a RASH-inducing weblog, and you'll instantly “catch” its RASH content. In fact, anyone visiting the weblog of anyone who's visited a RASH-enabled weblog–or is just in their FOAF file– will probably catch it too.

That's right–rather than being opt-in subscription-based syndication, RASH is opt-out syndication–you have to do something to get rid of it.

The result will be a boon to bloggers' log files–the hits to weblog.rash files will make any site's logfile look like Instapundit's. Inverviews with Chris Lydon, instant Internet fame, and power over the fate of nations will immediately follow launching syndication in the RASH format.

To opt out of a RASH feed, users will have to use a file similar to robots.txt, called “ointment.rash”, with explicit refusals for each feed they do not want to receive–much as they must currently do with unsolicited e-mails. While this may seem to put an inordinate burden on those on the receiving end of a RASH, it guarantees the RASH source a rapid growth in readership–even if readers are only trying to figure out how the hell they caught the RASH in the first place.

Soon, the whole Web will break out in RASH. [Sean Gallagher: the dot.communist]